Brand Name

Having a personal brand is one of the best things that you can do to help your job search. The best part of this one is that you already have one! You just need to fine tune it and polish it up a bit to get it ready for the professional world. Your personal brand is who you are. When translating "who you are" into a professional job search there are a few easy things that you can do. When drafting your professional documents (resume, cover letters, thank you notes, etc) pick one signature font and size. It should be easy to read but it should be something that you like and that you think says a lot about you. Have one type of resume paper that all of your professional correspondance gets printed on. Mine happens to be a blue tinted linen paper that is a little bit heavier than most. It is a bit more expensive than regular printer paper but it definitely makes you look more put together. You might go so far as to include a color. Again, mine is blue. I have blue resume paper, I typically have blue in my outfits for meetings and interviews, I have a blue padfolio and use a blue pen. Admittedly blue is the most popular logo color in America, but it is one more thing that makes you as a candidate and employee more recognizable.

You already have a personal brand. Now you just need to highlight the professional parts of it.